ASKING FOR IT2020
Final Year Passion Project
Asking For It is an integrated campaign launching the clothing line, Object. Object is a protest clothing line demanding change, equality and respect; in order for women to be able to wear whatever they want without being accused of “asking for it”.
brief
Craft an appropriate and meaningful solution to address gender equality. Gender-based violence in South Africa is a critical issue that requires urgent action, advocacy and change.
insight
Women are often accused of “asking for it” simply because of the clothes they choose to wear.
idea
To produce a range of protest clothing that “asks for” change, equality and respect, allowing women to wear whatever they want without being accused of “asking for it”.
Because enough is enough.
The clothing line is named Object, referring to the objection to women being seen as objects.
pre-launch
Social Media
Posters
Website
Clothing line
*All original clothing and photography used for mockups by Cold Laundry
launch
*SA Men’s week takeover
Social Media
Rape Crisis Trust Banner
Website
